Well if he's into the trendy Merlot crowd .. .I would suggest "Smoking Loon" merlot . . . excellent for the price . .. just 8-11 dollars per bottle. If he likes the body of merlot . . . you might try an Italian red -- Bardolino ... different wineries make one. Not too expensive yet "unique". He might appreciate your "creativity" in getting something he might not have thought of.
If he likes a heavy red ... a cabernet, or "bulls blood". For good value, I find some South American and Australian wines excellent. Many of the French reds are overpriced and overtouted IMO.
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